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A New PR Agency Emerges for New And Emerging Design Talent

A new multi skilled PR Agency delivering a range of services to new and emerging fashion designers has arrived.

Part of the remit of FashionFinders PR is to work with new fashion designers and start-ups across the clothing and accessories sectors identified as having star potential.

FashionFinders PR, part of the FashionFinders Promotions Brand is focused on introducing new designer labels for distribution and retail to targeted outlets. "Our PR and Agent Representation Package is a combination of traditional PR and sales agent roles," says Diane Calliste, Strategic Director and co-founder. "New and emerging designers face considerable obstacles in getting their labels up and running. Setting up the business is only half the battle. Working to gain respect and credibility for their label and getting their labels picked up by stockists is something that every fashion designer will go through in order to make a success of their business".

"Potential can be used as a building block - it is getting that potential recognised and working with that potential to help build a designer's brand that is a key requirement," says Creative Director and co-founder Gail Calliste. "To be successful, a designer's output has to have that 'desirability' factor. Desirability matched with the correct promotional management of that label results in exposure to the right target audience and subsequent sales" continues Gail.

"A winning promotion strategy will leverage any distinctiveness or uniqueness about a label and focus on the positioning and brand message communicated to potential stockists and buyers. If we feel a designer's label has an 'unfair' advantage' than as part of our consideration and selection criteria we will meet with the designer and view the collection first," says Diane.

"Our selection process is there because we have to believe in the success of a label as much as the designer does. The commercial potential of a label is important - it has to be sellable." Gail continues.

FashionFinders PR offers a clear understanding of the importance of promotion and representation to all emerging fashion designers. Together with a genuine belief in the designers and labels they represent, FashionFinders PR provides a number of promotion services to designers who have just graduated or have already set up their labels. "We are more than a PR Agency, we allow designers to sell their collections through us and also offer Graduate designer packages designed to get their profiles raised online and offline".

"We understand the importance of favourable coverage to a designer and impress on our clients the role it plays in contributing to the commercial success of their label. A well executed campaign will help to harness any favourable interest to build the designer's media profile which will be beneficial to their business and future plans for their label" Says Diane Calliste.

Biography: Gail Calliste has over 6 years experience in the fashion industry and has experience right across the board from design, production, right through to having worked on fashion magazines alongside editors and stylists. Previous companies she has worked for range from huge supplier chains - catering to the high street - to luxury brand Mulberry.

Biography: Diane Calliste has over 7 years experience in project management, marketing and website development. Her main speciality is in formulating online and offline strategies to market designers.

For further information: PR Services